Digital
Marketing
Price.com
marketing lead, designer + social media marketer 👩🎨 • january 2020 - june 2020
Price.com is a startup based in San Francisco. Below is a high-level overview of some social and creative work I produced and collaborated on. I managed all social production, creation, and execution.
UC Davis - Cross Cultural Center
social media marketing coordinator 👩🎨 • august 2019 - jan 2020
Instagram Layout - 2018 vs. 2019
Structure: Alternating in posts by flyer, photo, flyer so it creates a diamond shape
Photography: Having a photo database (making sure communities actively taking pix of events to incorporate into social media)Photos with people are much more likely to receive engagement
Colors: a lot more playful, bright, organized (photos were edited to be more vibrant and fit the aesthetic)
In contrast on the right (2018), prior to taking the position, the media page had incorrectly sized flyers, no consistency in colors or design elements, and not many photos so I wanted to reimagine and recreate all of these items!
Staff Highlights
I thought a great way for the CCC audience and community to interact with the people who work and run the vents and programs of the CCC, to showcase who we are. I designed the graphics and interviewed each of the staff for information regarding the highlights! It helped in terms of branding our openness and environment collectively.
Instagram Story Newsletters
Part of implementing new social media strategies including an idea I created to curate Instagram Newsletters on stories!
Since the CCC hosts at least 3 events a week, I thought it would be very helpful and engaging for students on campus to see the events that occur throughout the week.
I developed mini-newsletters on Instagram Stories by showcasing the events for the week!
Other Collective
design editor + social media manager 👩🎨 • september 2018 - june 2020
As the design editor of Other Collective at UC Davis, I also have the liberty of designing the content that is displayed on our social media profiles. We showcase the written content of our website and magazine information on Instagram and Facebook.
I began implementing a style that contains our (1) color aesthetic (2) photography from the article and (3) a snippet of text to keep readers engaged. Below are Flyers and examples of flyers created for Other Collective.
Another aspect was developing social media marketing material for the Displacement Issue (2020) which followed the magazine theme and style. More information about the magazine design is located here.
Sircle Media
marketing design intern 👩🎨• fall 2018
Throughout Fall 2018, I landed an internship with Sircle Media, a social strategy firm that works to build content, engagement, and growth for other companies and organizations.
Below are some creations for some of my favorite brands I was able to work with.
From the Ground Up
Don’t Go Nuts
Oogie’s Popcorn
Koia
